Using Digital Strategies to Connect with your Target Market

Meeting monthly, the M500 group is Business Benchmark Group's premier small business event for business owners turning over $1M+ per annum.

You’ll learn from speakers and interviewees who’ve faced – and overcome – the challenges you’re facing. Then you’ll discuss what you’ve learned with like-minded business owners.Do you feel confused, overwhelmed or nervous about taking your business online? Today’s online world is evolving at an alarming pace and this speed of change can be hard to keep up with, particularly for busy business owners. Did you know that if you are not online, you could be missing out on a lot of business?

With customers demanding high quality communication through internet and social media and reports suggesting that our prospective customers are already 54% through our sales process before they’ve even made contact with us, it’s vitally important we embrace the fusion between the traditional and digital worlds.

So how do we embrace this fast moving marketing space? By implementing a ‘high-tech, high-touch’ strategy. We will be exploring the importance of building your business and relationships in a demanding digital space and how we need to be passionate about online marketing / relationship building.

Meet two guests who are embracing digital strategies to build their businesses

Steve Foura – Business Assist (Lecturer in Digital Marketing / Online Marketing) Steve Foura and his business partner founded Business Assist in 1995 with a desire to help small business to reach their target market through the digital platform. Steve’s experience running his own businesses, ensures that Business Assist’s mission is to help businesses generate high quality clients from online, easy to implement strategies that cost very little or nothing at all.Steve will help you understand how to use digital marketing to generate more high quality target market clients.

Champions in Business Interview – Jacqui Harvey, Yarra Valley Gourmet Foods Purchasing the business in 2009 from the originating owners, Jacqui Harvey and Yarra Valley Gourmet Foods manufacture gourmet food products. Having already exported to Asia and USA, her reach is growing wider and broader than ever before. This has meant Jacqui introducing online ordering, embracing social media and is now embarking on building a cloud based CRM system to refine the process of staying in touch with her customers and prospects.